XV INTERNATIONAL MEDIA FORUM "DIALOGUE OF CULTURES" IN THE HERMITAGE
SECOND SESSION
Journalists, media experts and bloggers from Armenia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan and Russia discussed the importance of Eurasian integration, its development and upcoming blogging.

The second session "Eurasian Integration: Digital Media and Intercultural Communication" was profuse in emotions and discussions. The main question was the necessity of Eurasian integration and how it should be realized. Besides, the subject of the coexistence of journalism and blogging was discussed.
Iya Malkina, Assistant to the Chairperson of the EEC Board (Eurasian Economic Commission), made an opening speech at the meeting "European Integration: Digital Media and Intercultural Communications". В

"We should not forget that we all come from childhood, and despite the difference in generations, we must together make sure that economic integration processes spread to the integration of our cultures," she said.
Iya Malkina, assistant to the Chairperson of the EEC Board (Eurasian Economic Commission)
Photo by Victoria Bobrovich
Political scientist, dean of the Higher School of Television of Moscow State University, Vitaly Tretyakov spoke about the problems of integration of Russia and the European Union in the media field. Also, he brought up the problems of regulating the bloggers' businesses.

"The level of knowledge is lower while the level of impoliteness in the media space is growing," Tretyakov said.



Vitaly Tretyakov
Political scientist, dean of the Higher School of Television of Moscow State University
Photo by Tatyana Zharkova
The organizer of the Forum, Ashot Dzhazoyan, disagreed with him.

"The media space no longer belongs to journalists, we must understand this. They (bloggers) are already here, at the Media Forum, they express themselves in the media space, they say. We must meet this process halfway," he said.

Nikita Chudin, editor-in-chief of the online media Uchitelskaya Gazeta, proposed the idea of creating an educational project for schoolchildren and students, The Lessons of the Hermitage. The project has already been announced to the General Director of the Hermitage, Mikhail Piotrovsky. He is supposed to open the project and conduct the first lesson.
Nikita Chudin, editor-in-chief of the online media Uchitelskaya Gazeta
Photo by Tatyana Zharkova
Gulnora Amirshoeva, editor-in-chief of the Vecherka media company (Tajikistan), also spoke at the meeting. She was one of the first participants in the Dialogue of Cultures in 2005.

According to Gulnora, the impelling force of Eurasian integration can be the unification of youth around humanitarian cooperation in the digital space. Dialogue of Cultures is also a vivid example of alignment and integration: the Forum lasts for 15 years and helps to create a new positive media environment.

Gulnora Amirshoeva, editor-in-chief of the Vecherka media company
Photo by Sergey Rusanov

Kirill Vyshinsky
The executive director of the Russia Today news agency
Photo by Tatyana Zharkova
The executive director of the Russia Today news agency, Kirill Vyshinsky, discussing how to actualize the Eurasian integration, expressed the opinion that the EurAsEC should have the same aggressive PR as the AstraZeneca vaccine today.

"It is really necessary to find some ways to build communication in the post-Soviet space. <…> Sometimes you need to think not only about making money but investing in the future and something less materialistic than the barcode on the bottle," he said.
A lively conversation about the struggle between bloggers and journalists was supported by YouTube blogger Adilet Nogoibaev from Kyrgyzstan. He expressed the point of view that bloggers do not pretend to be journalists. He asked to appreciate them as colleagues who are engaged in alternative television.
"The Dialogue of Cultures has formed a strong cross-border communication. The most important thing in the forum is that the participants get experience. In this case, our work is done," said Ashot Dzhazoyan, Chairman of the "Commonwealth of Journalists" Media Congress.