At first, I absolutely did not understand how many things would be, how to sort them, where to store them, how to evaluate them. It happened that the first warehouse was at our place! We came up with the idea that stationary clothing stores should be in different parts of the city.
My friend-designer drew a logo for our events, the advertising agency helped beautifully «pack» the idea. On Instagram, I conducted live broadcasts, I just started them not with the words «but let's do it ...»,but «you can join the project ...».
And, indeed, a lot of people responded.